Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You'll explore how companies use social media today as a key component of a persuasive communication strategy. You'll also learn how to analyze your organization's social media channels and marketing strategies to strengthen and maintain your relationship with your customers.